Rayban - Legends Live
- Client
- Luxottica
- Production
- The Institute
- Role
- Art Direction
- Discipline
- Art Direction
An advertising campaign in the spirit of Never Hide: be yourself, say what you think and express your personality without reservations Ray-Ban Legends provided the occasion for telling the 75-year story in the spirit of Never Hide: having the courage to be yourself, say what you think and express your personality without reservations.
So we teamed local artists to redo live versions of classic hits from the fourties to the nineties. These are live performances on location.