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The Exchange - Organs For Fashion

Client
Organ Donor Foundation South Africa
Agency
Native VML
Production
The Institute
Role
Art Direction
Discipline
Art Direction

No MONEY or credit card is needed when shopping at South Africa’s first cashless fashion boutique, The Exchange in Cavendish Square. All one has to do is to register as an organ donor with the Organ Donor Foundation in exchange for some high-end fashion and accessories from the country’s top designers.

No MONEY or credit card is needed when shopping at South Africa’s first cashless fashion boutique, The Exchange in Cavendish Square. All one has to do is to register as an organ donor with the Organ Donor Foundation in exchange for some high-end fashion and accessories from the country’s top designers.

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